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The platform is rolling out a new feature that permits them to cut down on the amount of AI-created media appearing in their timelines. This move comes as the company disclosed that it currently hosts more than 1 billion AI-generated clips.

Pilot Phase and Launch

The update is undergoing trials over the next few weeks before a widespread rollout. This shift coincides with a rise in AI content, fueled by emerging content generation software.

AI Content on Other Platforms

It has been noted that approximately 10% of the fastest-growing video streams on another major platform only show content made by AI. A large amount of this output is deemed “AI slop”, a label for inferior, mass-produced content that is frequently illogical or surreal.

Our research shows that a lot of users like content made with AI tools, ranging from computer-generated images to educational videos, and we aim to offer the community the power to adjust the amount of that, based on their own choices,” stated a spokesperson.

AI on the Platform

The service shared that there are currently over a billion videos on its app identified as AI-generated. In total, over 100 m media items are uploaded to the app each day, making clips made by AI a limited percentage of its total content library.

User Control Features

Viewers will be in a position to decrease or raise the level of AI-generated videos they view by accessing the topic control option in the app and selecting “AI-generated content”. Additional categories that currently be modified under the filter include current affairs, clothing, beauty, and choreography.

Platform Guidelines

TikTok’s policies oblige content makers to tag “realistic” AI-generated content, and it prohibits dangerous deepfakes of public figures or crisis events. Any believable AI-generated clip that is not labeled can be taken down under its terms of service.

Additionally, the platform will henceforth add an artificially created watermark to content produced via its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This measure is aimed to deter users from seeking to evade the disclosure requirement.

AI Literacy Programs

The company is also introducing a two million dollar educational fund for professionals and organizations to produce learning resources about responsible artificial intelligence. This initiative will support charitable organizations focused on educating coding and technology.

Content Safety Approach

TikTok has defended its safety measures, during controversy over proposals to lay off a large number of content moderators in the UK. TikTok is set to eliminate 439 jobs in its user protection division in London, with labor groups and online safety experts expressing worry that staff are being displaced by AI moderation.

A trust and safety lead stated that people-led review would still have a role, but AI can protect employees by filtering out the most distressing content before it is viewed by humans. TikTok announced a significant reduction in disturbing and violent content reviewed by safety staff over the previous year due to the use of its AI tools.

We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is proving valuable work at speed.”